On March 13, production workers at San Francisco’s Anchor Steam brewery made history by voting to join the ILWU – becoming one of the first craft breweries to go union. The margin was 31-16 but the numbers increased two days later when service workers at the Anchor Public Taps voted 6-2 for the union. The victory capped-off a year of quiet organizing that went public on February 7, when 39 workers signed a letter telling the company they wanted a union.

“We were ecstatic with the outcome,” said Organizing Committee member Brace Belden. “We’ve been working on this for so long that it didn’t seem real to us. We got a clear victory, and we were excited about that.”

Iconic San Francisco Brand
 Anchor Steam is a historic San Francisco brand that dates back to the California Gold Rush. The business struggled in the early 20th Century, and hit the skids several times, but the brewery was saved in 1965 by Fritz Maytag, heir to the Maytag appliance company fortune. Under Maytag’s leadership, the company improved the beer recipe, improved standards and upgraded the production process.

pgraded the production process. Anchor Steam’s popularity grew during the 1980’s and is now considered by many to be the birth place of the “Craft Beer Movement.” Maytag sold the company in 2010 to an investment firm who then sold it to Japan’s Sapporo for $85 million in 2017. Sapporo workers at the company’s breweries in Japan and Canada were already union; now San Francisco has joined the list.

Inexperienced but Well Prepared 
Belden said that union organizing was new to everyone when they started the campaign. “Almost no one in our plant had ever been in a union, with except for maybe one or two people.” Several workers were members of the Democratic Socialists of America (DSA) San Francisco chapter, and had attended Labor Notes conferences where they attended training workshops on workplace organizing. Belden says workers spent four months laying the foundation for the campaign before approaching the ILWU. “The ILWU was our only choice. We wanted to make sure we were well prepared and could show that we were serious about organizing,” he said. The ILWU joined forces with DSA chapter volunteers to help the Anchor workers win their campaign.

Deteriorating Wages and Conditions 
Many Anchor workers have been struggling because wages and conditions declined in recent years. Starting wages fell after Fritz Maytag sold the brewery in 2010 from $17.25 to just $16.50 currently. Workers were also required to contribute significantly more for healthcare, and the company replaced paid lunch breaks with unpaid breaks. Anchor also stopped company contributions to the 401K retirement plan, reduced sick time by half, and eliminated the complimentary “shift beer” that workers enjoyed after clocking-out.

These cutbacks were on top of San Francisco’s housing costs - among the highest in the nation, where a single person earning less than $82,220 a year is considered “low-income.” Many Anchor workers have been forced to move farther from the city in search of more affordable housing – raising commute times and costs.

“We deserve to be able to survive in this city,” said Organizing Committee member Garret Kelly, “We deserve to be able to afford diapers for our children and put groceries in the fridge. We think it’s hypocritical for Anchor to claim to be an iconic San Francisco brand but create conditions that make it impossible for their workers to survive here.”

Dramatic Rollout 
After workers presented their union letter to management, they kicked off a public outreach campaign that marshalled over 60 Anchor workers, community members, DSA and ILWU activists for a rally at the 24th Street BART Plaza in San Francisco’s Mission District. Following the rally, volunteers fanned out throughout the neighborhood to visit bars in the area that served Anchor Steam beer. The goal was to generate support for the union campaign from customers, bartenders and owners. Many bars agreed to display posters showing their support for Anchor workers. During the following weekends, workers coordinated more outreach events in several neighborhoods on both sides of the Bay.

Union Busting 
Campaign Company officials publicly pledged to remain neutral in the union drive, but it soon became obvious that they had retained the services of an anti-union consulting firm. The company forced brewery workers at the plant and service workers at the Public Taps into separate bargaining units. Despite the company’s effort, workers in both groups have said they intend to bargain in parallel for identical contracts.

The company held “captive-audience” meetings where workers were forced to watch anti-union presentations that were full of lies and misinformation, a tactic consultants use to confuse and scare workers away from voting for the union. Two workers were forced by managers to remove union buttons during their shifts – triggering charges led against Anchor by the ILWU.

Initial Vote Postponed 
An electrical fire in the brewery during late February resulted in the NLRB granting the company a postponement of the election. The company used the extra time to intensify their anti-union campaign holding oneon-one and two-on-one meetings where managers told workers that wages and promotions could be frozen for two to three years if the union drive was successful.

Drink-Ins
Workers also organized union “drink-ins” at the Anchor Public Taps where union members and community supporters gathered to enjoy Anchor Steam beer and express their solidarity with the organizing effort. One Friday event was scheduled in the afternoon to coincide with the quitting time for Building Trades workers. Members of the International Brotherhood of Electrical Workers (IBEW), who were repairing the plant’s electrical fire damage, were among those who attended. The Anchor Public Taproom was filled with pro-union chants as attendees cheered in solidarity. At one point, the company’s new Chief Operating Officer came to see what was happening and shared a beer with union supporters.

Positive Campaign 
Belden said the Organizing Committee kept the campaign message positive. They emphasized the pride Anchor workers had for their work, for San Francisco and for the Anchor brand. This connection to the city was captured by the hashtag #AnchoredInSF that workers used to promote their social media campaign.

“This felt like a community campaign,” said Garrett Kelly. “We received positive feedback from everyone whether we were out putting up posters, or wearing our union button and getting positive comments from people on public transportation. I feel like the campaign resonated with people.”

Building Relationships 
Belden said the key to their success was strong relationships in the workplace. “Build good relationships with your co-workers. That would be my advice,” Belden said. “We never made any promises to anyone. All we told people is that we are just trying to get a voice. People trusted us because we weren’t selling them the sky.”

Political Allies 
The Anchor campaign also attracted support from San Francisco political leaders. Workers received their first letter of support from newly-elected county Supervisor Shamann Walton, who represents the Potrero Hill area where Anchor operates. Following the union vote, Walton visited the Anchor Public Taps to meet and congratulate workers. He followed up with a letter to management that urged the company to respect the union and negotiate a fair contract. Additional support came from Supervisors Hillary Ronen, Rafael Mandelman and Gordon Mar, who sent letters to Anchor COO Greg Newbrough, criticizing the company for breaking their promise to remain neutral during the union election process. Sapporo workers at the company’s flagship plant in Tokyo also sent a letter of solidarity. Other critical help came from leaders and members of the San Francisco Labor Council.

Contract Campaign Ahead 
Anchor workers are now preparing for contract negotiations. Soon they will elect a Bargaining Committee along with teams to help with internal organizing and community outreach. They also plan to conduct one-on-one conversations with co-workers, to gather surveys about priorities for the first contract.

“We want to get as many people involved in the contract campaign as possible,” Belden said. “We want people to have a voice here at Anchor.”

Kelly adds, “We’re in a strong position. I think we have a resounding mandate from the workers that this is what we want. We don’t want to tell people what they need. We want everyone to come together and decide what is important.”

VICTORY: Anchor workers celebrated the news that the second bargaining unit at ANchor Public Taps voted to join the ILWU by a 3-1 margin.