Strong demand allows hotels to fill more room and raise rates
The U.S. hotel industry posted increases in all three key performance measurements during July 2010, according to data from STR Global. STR provides data and analysis relating to the hospitality industry.
In year-over-year measurements, the industry’s occupancy was up 7.0 percent to 67.9 percent. Average daily rate ended the month with a 1.3-percent increase to $99.14. Revenue per available room for the month rose 8.5 percent to finish at $67.35.